advertising psychology

психология рекламы

Англо-русский словарь по психоаналитике. 2013.

Смотреть что такое "advertising psychology" в других словарях:

  • Advertising to children — is the act of marketing or advertising products or services to young people. In 2000, children under 13 years old, impacted the spending of over $600 billion in the United States alone. This has created a large incentive to advertise to children… …   Wikipedia

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising slogan — Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach. The original Anheuser Bush ad as it appeared in the February 1906 issue of Theatre Magazine. The slogan on the sign reads: Modern Version of Ganymede… …   Wikipedia

  • Реклама (advertising) — Р. это инструмент коммуникации, служащий для информирования аудитории (обычно массовой) об уже доступных либо обещаемых в ближайшем будущем услугах и особенно товарах путем представления товара или услуги наиболее эффективным образом, соблюдая… …   Психологическая энциклопедия

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • Clinical psychology — Psychology …   Wikipedia

  • Compliance (psychology) — Compliance refers to a response specifically, a submission made in reaction to a request. The request may be explicit (i.e., foot in the door technique) or implicit (i.e., advertising). The target may or may not recognize that he or she is being… …   Wikipedia

  • Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …   Wikipedia

  • History of psychology — The history of psychology as a scholarly study of the mind and behavior dates back to the Ancient Greeks. There is also evidence of psychological thought in ancient Egypt. Psychology was a branch of philosophy until the 1870s, when psychology… …   Wikipedia

  • Reverse psychology — is a persuasion technique that involves the false advocacy of a belief or behavior contrary to the belief or behavior that is actually being advocated. This technique relies on the psychological phenomenon of reactance, in which a person has a… …   Wikipedia

  • False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… …   Wikipedia

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